By Jermaine E Whiteside & John Bryant
Case Study 1: Kenyan Tea Smallholders & Community Impact
This case study explores how 650,000+ smallholder farmers in Kenya, organized under KTDA, are driving the global tea industry and preparing for U.S. retail partnerships.
📺 Watch the Video | 📄 Download PDF
In this video, Redwin Marketing highlights: 🌱 How smallholder farmers produce 60% of Kenya’s world-renowned teas. 📦 The shift from bulk exports to direct-to-shelf packaging for U.S. retailers. 💡 How value addition at source creates better margins and community empowerment. 🌍 Why U.S. retailers and consumers should support Kenyan tea. Every cup of Kenyan tea tells a story of resilience, innovation, and opportunity. By choosing Kenyan teas, you support farmers, families, and sustainable globa
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